2009 Hyundai Genesis 700 Units Presold

The Hyundai Genesis sedan won’t launch in the U.S. until later this summer but Hyundai says that dealers have already presold 700 units of its luxury car along with more than 20,000 customers who have expressed interest in the car. Hyundai will spend more than $80 million on a marketing campaign for the new Genesis - the most it has spent to launch any vehicle in the U.S.

Rich appointments, rear-wheel-drive, a choice of powerful engines, and a starting price of $30k is a good story to sell customers on, and the Genesis sedan is being looked at as the halo car in Hyundai's lineup. That helps justify spending the most launch money on any Hyundai ever, even though only 30,000 Genesis sedans are scheduled to be sold per year. Genesis marketing begins with a 15-city tour involving about 100 sedans, and will include television ads plus the Internet and plenty of viral events. We're very anxious to see if Hyundai can deliver a legitimate Lexus GS competitor for over $10,000 less..

Source: TheyReviewed